The last one to catch up... – 2013 02 01 – Bullet to the Head, Warm Bodies

February 1 was the fifth weekend of a new year.

We had two openings.

This one, Bullet to the Head, was an action movie. MPAA rating was R.

When doing movies driven by a star power of lead actor, the most important question is: What does (s)he bring to the table, that doesn't bring anybody else?

If a star brings a lot, the movie becomes branded by him(her). Think of The Hunt for the Red October, Missing in Action, The Terminator (By the way, who comes to your mind now? Arnie? Right...).

Sylvester Stallone's character in this movie is so bland I can imagine that design of all his tatoos was taken from the first free source on the web, run by some 9-year old.

Jason Momoa seems to be a sweet guy, but he lacks of The Rock's feeling of punching a stone with one's fist and tearing one's skin. If he couldn't find this when getting prepared to play the lead in Conan the Barbarian, he certainly won't find it in this typical villain role.

Also, after two parts of Taken franchise, rescuing one's kidnapped daughter needs more invention in fighting scenes than before.

Shots:

C.S. Strowbridge from The Numbers went for 8 mln.
Ray Subers from BoxOfficeMojo went for 7,9 mln.
Damon Houx from ScreenCrave goes for 7 mln.
Bill Bonfanti from FilmGo went for 7 mln.
Laremy Legel from RopeOfSilicon went for 6,6 mln.
Movie Critic Assasins from BreitBart went for 6,3 mln.
I went for 6,10 mln.     (2650 cinemas, $2300 per cinema)
BoxOffice staff went for 5,2 mln.
Perri Nemiroff from Shockya went for 5 mln.
The movie went for 4,50 mln.     (2404 cinemas, $1872 per cinema)
I had no numbers from HSX, BoxOfficeGuru, Examiner.

This one, Warm Bodies, was a romantic comedy movie. MPAA rating was PG-13.

I wanted this movie to earn as much as possible.

Even if it is umpteenth shot at filming William Shakespeare's Romeo and Juliet.

The trailer was funny, surprisingly warm, but also featured few buckets of blood and really not eye-plucking zombies' CGI.

I just didn't know how much zombie theme would scare off potential audience. Vampires are sexy and mysterious. Werewolves play on our inner fear/desire of hiding something monstrous inside every one of us. But zombies... they were dumber than blonde in jokes, they lacked a spark of individual persona, they were not attractive in physical terms. Deciding to go to this movie required courage. And that was not a trait associated with a movie entertainment.

So my shot was low, even though I loved this movie.

Shots:

Laremy Legel from RopeOfSilicon went for 25,6 mln.
Movie Critic Assasins from BreitBart went for 22 mln.
Perri Nemiroff from Shockya went for 20,9 mln.
BoxOffice staff went for 20,7 mln.
The movie went for 20,02 mln.     (3009 cinemas, $6655 per cinema)
C.S. Strowbridge from The Numbers went for 19 mln.
Ray Subers from BoxOfficeMojo went for 17,7 mln.
Bill Bonfanti from FilmGo went for 17 mln.
Damon Houx from ScreenCrave went for 15 mln.
I went for 14,75 mln.     (2950 cinemas, $5000 per cinema)
I had no numbers from HSX, BoxOfficeGuru, Examiner.