2013 02 08 – Identity Thief, Side Effects

Today is Friday, and we have two openings.

This one, Identity Thief, is a comedy movie. MPAA rating is R.

As you can see on a poster, the two leads are played by well known comic actors: Jason Bateman and Melissa McCarthy.

The trailer for this movie is fine: Melissa seems to be sparkling in her role, while Jason is in his usual "don't-really-know-what's-happening" persona.

Comedies usually don't perform very good in box office, due to moderate number of cinemas at opening weekend.

Shots:

The movie went for 36,59 mln.      (3141 cinemas, $11650 per cinema)
BoxOffice staff go for 27,8 mln opening.
Ray Subers from BoxOfficeMojo goes for 25,5 mln.
C.S. Strowbridge from The Numbers goes for 24 mln.
Donald Shanahan from Examiner goes for 24 mln.
Movie Critic Assasins from BreitBart go for 24 mln.
Laremy Legel from RopeOfSilicon goes for 22 mln.
HSX go for 21,1 mln.
Gitesh Pandya from BoxOfficeGuru goes for 18 mln.
Bill Bonfanti from FilmGo goes for 17 mln.
Damon Houx from ScreenCrave goes for 16,8 mln.
Perri Nemiroff from Shockya goes for 14 mln.
I go for 11,8 mln.     (2950 cinemas, $4000 per cinema)


 

This one, Side Effects, is a thriller/suspense movie. MPAA rating is R.

There are four strong actors/actresses as leads. But none of them is known for that intense performances. I think it can try to woo viewers of TV-series American Horror Story.

I find the trailer confusing: at first I thought Rooney Mara's character is the main lead, but in the second part of trailer Jude Law's character gets more second on screen.

I used to read and like medical thrillers (penned by Robin Cook, mostly),so this kind of story doesn't feel too awkward.

Still, it is clearly not a movie I would describe as "cinema entertaining". Especially if in a room next door The Last Stand is being screened.

Shots:

Bill Bonfanti from FilmGo goes for 16 mln.
C.S. Strowbridge from The Numbers goes for 15 mln.
BoxOffice staff go for 13,2 mln opening.
HSX go for 12 mln.
Ray Subers from BoxOfficeMojo goes for 11,7 mln.
Gitesh Pandya from BoxOfficeGuru goes for 11 mln.
Laremy Legel from RopeOfSilicon goes for 10,9 mln.
The movie went for 10,02 mln.     (2605 cinemas, $3845 per cinema)
Perri Nemiroff from Shockya goes for 10 mln.
Damon Houx from ScreenCrave goes for 10 mln.
Donald Shanahan from Examiner goes for 10 mln.
Movie Critic Assasins from BreitBart go for 9,8 mln.
I go for 9,28 mln.     (2650 cinemas, $3500 per cinema)