2013 03 29 – G.I.Joe: Retaliation, The Host, Tyler Perry's Temptation: Confessions of a Marriage Counselor

Right... I wrote I would have published my shots on Wednesday and I didn't. Sorry about that.

Last week my computer caught on fire and my wife's important project was completely lost. We had to start it again, from scratch. We were doing it in rounds: she sat in front of second computer for 10 hours, then I sat for 10 hours, we slept in between. But deadline of this project is the nearest Tuesday, so next Wednesday everything will return to normal state of affairs.

Today we have three openings.

This one, G.I.Joe: Retaliation, is an action movie. MPAA rating is PG-13.

It's the first movie in this genre in this year. Looking at theaters' lineup, it's also the only movie for target audience. So I started with theaters at 3700-3800 height.

But after watching the trailer, I've felt this movie a level too small in vision (I mean -- as feeling of vastness of a world presented in movie). It's definitely not Transformers, but it can neither be Green Lantern. So I stopped at 3600 theaters.

As for $ number per theater, everything lies in hands of managers of G.I.Joe brand line. Rise of the Cobra opened four years ago. That audience is now four years older, they may move to other life interests (girls and SM, probably -- SM meaning social media). I don't know what young generation thinks about G.I. Joe now. If marketing is strong still, opening number per theater can be just a little lower than the previous one. $12500 looks good enough to me.

Shots:

45 mln  --  Mario Ludwinski, USBOPredictions2013  (3600 theaters, $12500 per theater)
44,6 mln  --  HSX.
-----------------------------------------------
44 mln  --  Bill Bonfanti, FilmGo.
44 mln  --  Damon Houx, ScreenCrave.
42 mln  --  Laremy Legel, RopeOfSilicon  (3719 theaters, $11293 per theater)
41 mln  --  Gitesh Pandya, BoxOfficeGuru.
40,5 mln  --  the final weekend number of the movie  (3719 theaters, $10891 per theater)
40 mln  --  Perri Nemiroff, Shockya.
37,5 mln  --  BoxOffice staff.
37,3 mln  --  Ray Subers, BoxOfficeMojo.
37 mln  --  C.S. Strowbridge, The-Numbers.
-----------------------------------------------
35 mln  --  Movie Critic Assassins, BreitBart.

Perri Nemoriff from Shockya didn't shoot this weekend.

UPDATE: Turned out Perri did make predictions' post. I just didn't find it in time. Sorry, Perri :-)

This one, The Host, is a thriller/suspense movie. MPAA rating is PG-13.

With movies for maturing girls two things are crucial. The first one is wide scope of visibility in girls' media. I read about actions taken for The Hunger Games -- it was a good move. On the other hand, we saw a movie with no apparent media exposure -- Beautiful Creatures that bombed.

The second thing is overall hotness factor of boy and love story. The boy must be handsome and his character has to stir a love conflict. In Twilight, the boy is a vampire. almost a hundred years old. Love conflict is found on an age gap.

In Beautiful Creatures love conflict was... She was a human with witch abilities, he was human. No obvious love conflict, except typical parenting rant "He is not for you".

In The Host love conflict looks like this: she is possessed by an alien, he is human. It sounds a bit like family feud love conflict, branded in popular culture by Shakespeare's Romeo and Juliet. It is definitely not that strong as one in Twilight, but it is quite compelling. IF movie marketing was talking about this, the opening would be surprisingly high.

But I look at the poster and I see the main conflict human vs alien, happening in mind of female lead character. No love conflict on poster. It could wreck opening number and I am leaning towards this kind of effect.

A word on using reviews for this kind of movies: the choice is made not in mind, but in heart.

Shots:

19 mln  --  Movie Critic Assassins, BreitBart.
16,8 mln  --  HSX.
15,6 mln  --  BoxOffice staff.
15 mln  --  Gitesh Pandya, BoxOfficeGuru.
15 mln  --  C.S. Strowbridge, The-Numbers.
14,5 mln  --  Bill Bonfanti, FilmGo.
14,4 mln  --  Ray Subers, BoxOfficeMojo.
14 mln  --  Damon Houx, ScreenCrave.
12 mln  --  Laremy Legel, RopeOfSilicon  (3202 theaters, $3748 per theater)
-----------------------------------------------
10,6 mln  --  the final weekend number of the movie  (3202 theaters, $3310 per theater)
10 mln  --  Perri Nemiroff, Shockya.
-----------------------------------------------
7,64  --  Mario Ludwinski, USBOPredictions2013  (2700 theatres, $2830 per theater)

This one, Tyler Perry's Temptation: Confessions of a Marriage Counselor, is a drama movie. MPAA rating is PG-13.

Tyler Perry is a surefire hit, when it comes to theaters' number: 2200, period.

A number per theater is less logical. The Madea movies open higher, above $10K, movies with other characters open under $10k.

But how ready is audience to see a story about married woman having an affair? Do they want her to be happy in this additional relationship, or are they embarassed by such explicable statement of gender roles modern days? If yes, I would expect a higher opening, but sharper fall in next weekends.

I just realised that this movie's audience are small groups of women friends. Not a typical chick flick, but it serves the same need. So in my shot I go for an almost-Madea's level of interest -- $9730 per theater.

Shots:

-----------------------------------------------
22 mln  --  Laremy Legel, RopeOfSilicon  (2047 theaters, $10747 per theater)
21,64 mln  --  the final weekend number of the movie  (2047 theaters, $10572 per theater)
20,43 mln  --  Mario Ludwinski, USBOPredictions2013  (2100 theatres, $9730 per theater)
-----------------------------------------------
18,1 mln  --  Ray Subers, BoxOfficeMojo.
18 mln  --  BoxOffice staff go for 18 mln.
18 mln  --  C.S. Strowbridge, The-Numbers.
17,3 mln  --  HSX.
16 mln  --  Gitesh Pandya, BoxOfficeGuru.
15,5 mln  --  Bill Bonfanti, FilmGo.
15,5 mln  --  Damon Houx, ScreenCrave.
15 mln  --  Perri Nemiroff, Shockya.
13 mln  --  Movie Critic Assassins, BreitBart.

2013 03 22 – Admission, InAPPropriate Comedy, Olympus Has Fallen, Spring Breakers, The Croods

After last weekend's mass missing of prediction shots, this weekend's line-up looks a lot easier.

Today we have five openings (one of them is moving from limited to wide).


 

This one, Admission, is a romantic comedy movie. MPAA rating is PG-13.

Tina Fey is adorable.

There is also a lot of bad things about this movie.

The first question that came to my mind after watching trailer was "What Tina Fey is doing in this movie?". Any actress serving coffee in Hollywood could stick her face there and it would be ok. Why producers picked specifically her? Maybe someone wanted to get even with her for this year's Golden Globes Awards party?

The trailer is pretty boring. There is not much romantic drama going on between characters, there is not at all blooming comedy potential. It is definitely worse entertainment proposition than The Incredible Burt Wonderstone. And we know how that movie went all way down with box office.

Shots:

Perri Nemiroff from Shockya goes for 17 mln.
Gitesh Pandya from BoxOfficeGuru goes for 9 mln.
HSX go for 8,8 mln.
BoxOffice staff go for 8,4 mln.
Ray Subers from BoxOfficeMojo goes for 7,7 mln.
Damon Houx from ScreenCrave goes for 7,5 mln.
FilmGo goes for 7,5 mln.  (via HSX)
Laremy Legel from RopeOfSilicon goes for 7,4 mln.
C.S. Strowbridge from The Numbers goes for 7 mln.
The movie went for 6,16 mln.  (2160 theaters, $2850 per theater)
I go for 4,41 mln.  (2100 theatres, $2100 per theater)

Movie Critic Assasins from BreitBart didn't post numbers this weekend.

This one, InAPPropriate Comedy, is a comedy movie. MPAA rating is R.

If you have seen box office of Movie 43 from this year's January, then know that this will probably be much worse.

I have to add this: I love actors' names written over bad face. It is definitely sexist, because guys' names match proper faces.

So let's move on with our lives.

Shots:

I go for 1,2 mln.  (1200 theaters, $1000 per theater)

None of other shooters has published numbers for this movie.

The movie has opened in just 275 theaters only. True "wide" opening is 1000 theaters at least. No wonder noone got interested in shooting for this one. If someone cares: it took $624 per theater.

This one, Olympus Has Fallen, is a thriller/suspense movie. MPAA rating is R.

Gerard Butler hasn't have his best time recently. In last year's Chasing Mavericks he overdid foam costumes (I wear them myself, so it's not taunting, just simple fact-statement), and also in last year's Playing for Keeps he played a tired looking ex-soccer player that obviously overdosed bouncing a ball on his head.

But by this movie he proves that he lives in today, not in the past: he is fit, he does screw-kicks, he fights terrorists.

Too bad this movie looks like a bad rip-off of Die Hard.

Also too bad this year has proved that people don't go see crap movies anymore. They have smartphones, laptops, tablets, and the whole world of internet entertaining that is waiting for them. The horror of choice. Or the beauty of choice.

Some people will see it, of course. But not as many as one would think.

Shots:

The movie went for 30,37 mln.  (3098 theaters, $9804 per theater)
Laremy Legel from RopeOfSilicon goes for 27 mln.
Perri Nemiroff from Shockya goes for 25 mln.
HSX go for 22,6 mln.
BoxOffice staff go for 22,5 mln.
C.S. Strowbridge from The Numbers goes for 22 mln.
Gitesh Pandya from BoxOfficeGuru goes for 22 mln.
FilmGo goes for 20 mln.  (via HSX)
Damon Houx from ScreenCrave goes for 19,5 mln.
Ray Subers from BoxOfficeMojo goes for 19,2 mln.
I go for 11,76 mln.  (2800 theaters, $4200 per theater)

Movie Critic Assasins from BreitBart didn't post numbers this weekend.

This one, Spring Breakers, is a thriller/suspense movie. MPAA rating is R.

I think the only reason to see this is four lead actresses: the girls in bikinis placed on the poster. The press called them Disney Princesses, because all of them (or just some of them) played in Disney's Channel children productions. Now they went wild: robbery, jail, pimp, sex, alcohol, probably drugs. Limited release of the movie was totally sold out on curiosity. But wide opening is another story. How many young girls that yearn for freedom from parents want to see this? Enough to get this movie past $10M line?

Also, James Franco looks terrible. I imagine children see him on posters of Oz the Great and Powerful and this movie hanging side to side on a theater's wall and they start crying.

Shots:

I go for 10 mln.  (2000 theaters, $5000 per theater)
BoxOffice staff go for 9,1 mln.
C.S. Strowbridge from The Numbers goes for 8 mln.
Perri Nemiroff from Shockya goes for 8 mln.
FilmGo goes for 7 mln.  (via HSX)
Laremy Legel from RopeOfSilicon goes for 6 mln.
Ray Subers from BoxOfficeMojo goes for 5,5 mln.
The movie went for 4,86 mln.  (1104 theaters, $4401 per theater)

Movie Critic Assasins from BreitBart didn't post numbers this weekend.

This one, The Croods, is an adventure movie. MPAA rating is PG.

It looks just like February's Escape from Planet Earth: nice for kids, animated, a reason to get a family out from home, nothing truly uplifting though. But comparing to previous animated hits, it is not a Madagascar level of $60M. It is not an Ice Age level of $40M. It is solid $20M level movie. That's it.

Shots:

Laremy Legel from RopeOfSilicon goes for 50,7 mln.
Damon Houx from ScreenCrave goes for 47 mln.
FilmGo goes for 46 mln.  (via HSX)
The movie went for 43,64 mln.  (4046 theaters, $10786 per theater)
HSX go for 43,3 mln.
C.S. Strowbridge from The Numbers goes for 42 mln.
BoxOffice staff go for 40 mln.
Gitesh Pandya from BoxOfficeGuru goes for 39 mln.
Ray Subers from BoxOfficeMojo goes for 38,6 mln.
Perri Nemiroff from Shockya goes for 38 mln.
I go for 19,2 mln.  (3200 theaters, $6000 per theater)

Movie Critic Assasins from BreitBart didn't post numbers this weekend.

 

2013 03 15 – The Call, The Incredible Burt Wonderstone

Today we have two openings.

This one, The Call, is a thriller/suspense movie. MPAA rating is R.

Last week Colin Farrell has taught me how to assess an actor's star power: it was (and always is) a binary thing. I had thought he had had some left, it turned out that he didn't. His Dead Man Down bombed.

Now I'm trying to figure out what lesson Halle Berry gives me. Her pulling potential is the first of two factors that can determine a box office of this movie.

In all her movies, she looked great. But also, most of her films were ensemble pieces: she was just one piece of puzzle. But very rarely she was a truly lead character: in Gothika she played with Robert Downey Jr., in Catwoman she played with a reputational's ghost of Batman movies, in Perfect Stranger she played with Bruce Willis. This time she has noone to help/interfere. So, this is kind of her debut.

Luckily, the premise of the movie is strong: a police call center operator gets an emergency call from kidnapped girl and tries to help her escape. After some searching in my head, I have found similar movie (another genre though): Unstoppable. In both of these, we knew that it would end well, but we wanted to see exactly how it would turn out. In Unstoppable we witnessed attempts of stopping train, in The Call we witness attempts of escaping from ruthless kidnapper.

The second factor in my determining The Call's box office is historic numbers of thrillers. There are clearly three groups: one under 10M field, second in 10-17M brackets, and third in over 20M field. Thanks to strong premise and overall likeness of Ms. Berry, I think the first one is totally excluded. I think the third one is also out of question: due to Ms. Berry "debut" and no existing star power attached to an actor playing kidnapper (only Berry is on the poster). As to exact number per theater, I think it will be a bit smaller than Unstoppable's was and a bit higher than average number for thriller genre.

Shots:

The movie went for 17,12 mln.  (2507 theaters, $6828 per theater)
I go for 17,05 mln.  (2750 theaters, $6200 per theater)
Laremy Legel from RopeOfSilicon goes for 13,8 mln.
Ray Subers from BoxOfficeMojo goes for 12,7 mln.
C.S. Strowbridge from The Numbers goes for 12 mln.
BoxOffice staff go for 11,7 mln.
Movie Critic Assasins from BreitBart go for 9,8 mln.
HSX go for 9 mln.
Gitesh Pandya from BoxOfficeGuru goes for 8 mln.
Bill Bonfanti from FilmGo goes for 7,5 mln.
Damon Houx from ScreenCrave goes for 7,5 mln.
Perri Nemiroff from Shockya goes for 7 mln.

Examiner didn't release numbers for any March opening.

 
This one, The Incredible Burt Wonderstone, is a comedy movie. MPAA rating is PG-13.

Like yin&yang, shooting this prediction is easy and hard at the same time.

It is easy in terms of number of theaters. Cinema managers will want to get next flow of money, similar to one they got from Identity Thief (it opened in 3100 theaters). And after looking at Warner Bros.' way of supplying their comedies in last 4 years, it becomes clear that the magical number is 3000. They go higher if movie is surefire hit (The Hangover II, Sex and the City II) or it has very strong name written on the poster (Dark Shadows with Johnny Depp). Are Steve Carrell and Jim Carrey such strong names?

But shooting at dollar amount per theater is crazy hard. PG-13 comedies are often perfect date movies: light, occasionally funny, washed off of sex references and dirty language. This one seems similar enough, but there is one problem: this spot is currently occupied by Oz the Great and Powerful.

I thought for a bit that Steve Carrell's comic persona could get in a way. He always played a strict guy. Sometimes he was after fame (Bruce Almighty), sometimes he was after profession recognition (Get Smart), sometimes it was simply love (Due Date, Crazy, Stupid, Love). With these movies, Mr. Carrell has proved his capability of getting $7k+ on an opening weekend. This time, as Burt Wonderstone, he goes again for profession recognition as well as his own life's passion for magic, magic tricks and making people having fun time through them. So, he stays within his persona. And there is no reason to lower a number of dollars per theater for this movie.

Shots:

Damon Houx from ScreenCrave goes for 22 mln.
I go for 21 mln.  (3000 theaters, $7000 per theater)
Laremy Legel from RopeOfSilicon goes for 20,5 mln.
Perri Nemiroff from Shockya goes for 20 mln.
Gitesh Pandya from BoxO fficeGuru goes for 19 mln.
HSX go for 18 mln.
Ray Subers from BoxOfficeMojo goes for 18 mln.
Bill Bonfanti from FilmGo goes for 16 mln.
C.S. Strowbridge from The Numbers goes for 15 mln.
Movie Critic Assasins from BreitBart go for 14 mln.
BoxOffice staff go for 12,8 mln.
The movie went for 10,3 mln.  (3160 theaters, $3221 per theater)

Examiner didn't release numbers for any March opening.

2013 03 08 – Dead Man Down, Oz the Great and Powerful

Today we have two openings.

This one, Dead Man Down, is a thriller/suspense movie. MPAA rating is R.

Last week I have compiled data of movie openings from years 2010-2012. All the movies that went wide, no less than 800 cinemas, got their numbers listed and sorted in various ways.

I thought it would help in making predictions.

And this weekend, the very first weekend, I turns out it doesn't.

Looking with completely sore eye, Dead Man Down, is really not attractive. A tale of revenge, with the lead (Farrell) that at first seems intriguing (kills a man without too much thought), but turns out typical (he gun-shoots, car-drives, talks yawn-inducing threats). The only interesting thing in the trailer of this movie is a soundtrack, consisting of Pink Floyd's great track, Shine On You, Crazy Diamond.

The poster, as you can see above, is also typical. One can totally glaze over it, hanging on a multiplex's wall, somewhere between muscular The Rock (of Snitch) and scarred Bruce Willis (of A Good Day to Die Hard).

On the other hand, Colin Farrell could still has some star power left. So, I'm quite fixed with a number of cinemas (2600) for opening weekend – Dead Man Down should simply come in a place left by Snitch. I'm a little dancing around a dollar number per cinema. Farrell is simply not as hot as The Rock, so Snitch's number of $5177 per cinema is out of question. I'm going to compare it to 2012's Haywire, and set a bar at high $3000 per cinema.

Shots:

HSX go for 9,6 mln.
I go for 9,49 mln.     (2600 cinemas, $3650 per cinema)
Perri Nemiroff from Shockya goes for 7 mln.
Laremy Legel from RopeOfSilicon goes for 6,5 mln.
Damon Houx from ScreenCrave goes for 6,5 mln.
Gitesh Pandya from BoxOfficeGuru goes for 6 mln.
C.S. Strowbridge from The-Numbers goes for 5,5 mln.
Ray Subers from BoxOfficeMojo goes for 5,5 mln.
The movie went for 5,35 mln.  (2188 cinemas, $2445 per cinema)
BoxOffice staff go for 5 mln.
Bill Bonfanti from FilmGo goes for 4,5 mln.
Movie Critic Assasins from BreitBart go for 4,5 mln.
I have no numbers from Examiner.

 

This one, Oz the Great and Powerful, is an adventure movie. MPAA rating is PG.

The only sure thing about this movie is that its opening will be higher than last weekend's Jack the Giant Slayer. It will get in more theaters and it will earn more per cinema. But how many thousands more?

Adventure PGs are usually animations, clearly targeting children's audience. This has human actors, so it is similar to titles such as The Chronicles of Narnia, Percy Jackson's movies, The Last Airbender, Tron: Legacy even. All these movies were solid about $10k hits (the last installment of Narnia was lower, $6752 per cinema only).

But in 2010 we had Alice in Wonderland, tremendous hit in box office that raked $31143 on first weekend. It was higher even than that year's installment of Harry Potter (Deathly Hallows part I). The feeling of Oz is quite similar: trailer looks very colorful, characters are nice and easy to comprehend (hint: girls' clothes tell everything). But the poster doesn't contain the face of Johnny Depp. James Franco is cute with his 'stache, but it is not that level of interest pulling. Maybe marketing dollars will pump that up: today I saw Oz the Great and Powerful as a second cover of free daily newspaper in my city.

A pendulum swings back and forth, so does my shot at Oz the Great and Powerful. But in the end I go with the heart: I want it to be the first $200M megahit, so I set numbers accordingly.

Shots:

Ray Subers from BoxOfficeMojo goes for 92,4 mln.
Laremy Legel from RopeOfSilicon goes for 85 mln.
Damon Houx from ScreenCrave goes for 85 mln.

I go for 81,9 mln.     (3900 cinemas, $21000 per cinema)

Bill Bonfanti from FilmGo goes for 81 mln.
Perri Nemiroff from Shockya goes for 80 mln.
Movie Critic Assasins from BreitBart go for 80 mln. 
The movie went for 79,11 mln.  (3912 cinemas, $20521 per cinema)
C.S. Strowbridge from The-Numbers goes for 78 mln.  ("just under 80")
BoxOffice staff go for 75 mln.
HSX go for 72 mln.
Gitesh Pandya from BoxOfficeGuru goes for 70 mln.
I have no numbers from Examiner.

 

2013 03 01 – 21 and Over, Jack the Giant Slayer, Phantom, The Last Exorcism part II

Today we have four openings.

This one, 21 and Over, is a comedy movie. MPAA rating is R.

Predicting for this movie should be a no-brainer. Last year we had American Reunion and Project X, targeting the same demographic. 13 years ago we had Dude, Where's My car?, which also gathered about $6,8M per cinema.

There is only one question. How does smaller scope of a story affect cinemas' managers decosion of getting this movie? Project X had early screenings, TV host Jimmy Kimmel cameo, and $26M in marketing budget. This distributor, Relativity, usually puts less money in marketing, about half of that number.

I'm also thinking that both CGI monsters, this week's Jack the Giant Slayer and next week's Oz the Great and Powerful will steal some cinemas' rooms. My original shot was 3055 cinemas, now I'm comfortable with 2270 cinemas only.

Shots:

Laremy Legel from RopeOfSilicon goes for 18 mln.
HSX go for 15,8 mln.
Damon Houx from ScreenCrave goes for 15,5 mln.
BoxOffice staff go for 15 mln.
FilmGo goes for 15 mln.  (via HSX)
Ray Subers from BoxOfficeMojo goes for 14,7 mln.
Gitesh Pandya from BoxOfficeGuru goes for 14 mln.
C.S. Strowbridge from The Numbers goes for 13 mln.
Movie Critic Assasins from BreitBart go for 13 mln.
I go for 12,49 mln     (2270 cinemas, $5500 per cinema)
Perri Nemiroff from Shockya goes for 10 mln.
The movie went for 8,75 mln.  (2771 cinemas, $3159 per cinema)
I don't have shots from Examiner. 

This one, Jack the Giant Slayer, is an adventure movie. MPAA rating is PG-13.

I think this will be a better giant/troll movie than The Hobbit was.

I think Nicholas Hoult has a pretty good chance to dethrone Robert Pattison as the hottest potato in town (Warm Bodies has started this).

I think cinemas' managers will dig this movie despite next week's opening of Oz the Great and Powerful. Sure, it is direct competition but it still can be $8k+ per weekend income. I would not throw this kind of money away, even for one week. Better than keeping A Good Day to Die Hard.

Shots:

I go for 39,43 mln     (3755 cinemas, $10500 per cinema)
Laremy Legel from RopeOfSilicon goes for 35,3 mln.
Perri Nemiroff from Shockya goes for 30 mln.
The movie went for 27,20 mln.  (3525 cinemas, $7717 per cinema)
HSX go for 28 mln.
C.S. Strowbridge from The Numbers goes for 28 mln.
Gitesh Pandya from BoxOfficeGuru goes for 28 mln.
Ray Subers from BoxOfficeMojo goes for 26,1 mln.
Damon Houx from ScreenCrave goes for 25 mln.
Movie Critic Assasins from BreitBart go for 25 mln.
FilmGo goes for 22 mln.  (via HSX)
BoxOffice staff go for 21 mln.
I don't have shots from The-Numbers and Examiner. 

This one, Phantom, is a thriller/suspense movie. MPAA rating is R.

As I wrote last week for Dark Skies – bestselling book material, mediocre movie if not tied to a great actor. But Ed Harris is not Sean Connery of The Hunt for the Red October.

Also, I watched the trailer and didn't get at all that all characters are Russian. Really bad move.

Second also, at the latest autumn a TV series about submarine-captain-went-rogue premiered. It was cancelled after couple of episodes.

All this things considered, I think this movie will as popular as Bullet to the Head.

Shots:

I go for 3,74 mln     (2200 cinemas, $1700 per cinema)
BoxOffice staff go for 3 mln.
Gitesh Pandya from BoxOfficeGuru goes for 3 mln.
Laremy Legel from RopeOfSilicon goes for 2 mln.
Perri Nemiroff from Shockya goes for 2 mln.
C.S. Strowbridge from The Numbers goes for below 2 mln.
Movie Critic Assasins from BreitBart go for 1,8 mln.
The movie went for  0,51 mln.  (1118 cinemas, $454 per cinema)
I don't have shots from The-Numbers and Examiner. 
Didn't cover this movie or didn't get precise number: BoxOfficeMojo, FilmGo, ScreenCrave, HSX.

This one, The Last Exorcism part II, is a horror movie. MPAA rating is PG-13.

So far this year, horrors and supernatural thrillers had great run. Texas Chainsaw 3D, A Haunted House, Mama, Warm Bodies, Dark Skies (sort of) – that's a great list for genre fans.

But have we needed this sequel? Has it brought anything new to the horror table? Cracking bones were amazing three years ago. Then, they were spoofed.

My initial number per cinema was $5000. Then I watched the first movie and significantly lowered the number.

Shots:

Perri Nemiroff from Shockya goes for 15 mln.
Laremy Legel from RopeOfSilicon goes for 14,3 mln.
Ray Subers from BoxOfficeMojo goes for 12,5 mln.
C.S. Strowbridge from The Numbers goes for 12 mln.
BoxOffice staff go for 12 mln.
Gitesh Pandya from BoxOfficeGuru goes for 12 mln.
Damon Houx from ScreenCrave goes for 11 mln.
HSX go for 11 mln.
FilmGo goes for 8,5 mln.  (via HSX)
Movie Critic Assasins from BreitBart go for 8,4 mln.
I go for 8,36 mln.     (2200 cinemas, $3800 per cinema)
The movie went for 7,73 mln.  (2700 cinemas, $2862 per cinema)
I don't have shots from The-Numbers and Examiner.