MONDAY UPDATE: BoxOffice and BoxOfficeMojo has just released revised numbers for this weekend. They are still not officials (Tuesday afternoon), but I think they won't change much from ones we have now.
BoxOffice.com posted final numbers of the weekend of May 17th. Star Trek Into Darkness didn't break into a blockbuster area, even including Thursday's screenings. I'm not sure what went wrong yet, beside kind of obvious post-factum thought: sci-fi in space is not as popular anymore as we think.
But life goes on without any hesitation. We are looking into a great weekend. Three openings! Last time we had three openings it was the weekend of March 29th, with G.I.Joe: Retaliation, The Host, and Tyler Perry's Confessions of a Marriage Counselor. It feels like a long time ago.
So here are posters, you can also read all shots for these three movies.
A SNAIL IS LYING PLAYBOOK
This one, Epic, is an adventure movie. MPAA rating is PG.
After last year's Brave re-introduction of female lead characters in kids movies (Dorothy of Oz and Alice of the Mirror, for example), Epic is another offer for little girls to start their adventure of life. A boring home garden is turning into a colorful kingdom, full of unexpected danger, handsome princes and talking snails.
Brave gathered $15,927 per theater, and $66M total in its opening weekend. On all of its posters audience could see the lead female character. It was a strong pulling of little girls and their mothers.
Epic's posters have a problem with showing who the lead character is. Trailer shows it clearly, but on posters the Green Prince significantly pushes the lead female character to a side. It weakens its pulling power and in my opinion will be a reason of lower opening number for this movie. I'm thinking -- The Croods' level.
Shots (Friday-Sunday):
$ 45 mln -- Perri Nemiroff, Shockya
$ 42,7 mln -- Mario Ludwinski, USBOPredictions2013 (3882 theaters, $11,000 per theater)
$ 38 mln -- Donald Shanahan, Examiner
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$ 34,2 mln -- Laremy Legel, RopeOfSilicon
$ 33,53 mln -- the final weekend number of the movie (3882 theaters, $8638 per theater)
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$ 25,5 mln -- Damon Houx, ScreenCrave
Shots (Friday-Monday):
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$ 42,82 mln -- the final weekend number of the movie (3882 theaters, $11,031 per theater)
$ 42 mln -- Bill Bonfanti, FilmGo (via HSX)
$ 41,8 mln -- HSX
$ 40 mln -- Sensei White Lotus, MovieCriticAssassins
$ 40 mln -- C.S. Strowbridge, The-Numbers
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$ 37 mln -- Gitesh Pandya, BoxOfficeGuru
$ 33,3 mln -- BoxOffice team
Ray Subers, BoxOfficeMojo, didn't post his shots this weekend.
I'M FAST, I'M FURIOUS, I GROW BEGONIA TUBEROUS
This one, Fast & Furious 6, is an action movie. MPAA rating is PG-13.
I really like this movie franchise, because it shows that people like simple entertainment. Throw some strong, well written characters together, give them shiny toys, a mission to deliver, great views, raise them bar a bit with each next installment, and sit back counting money flowing through box office. I wish Sylvester Stallone would read it and follow this rule in The Expendables 3.
Shooting this one feels really easy. I looked numbers from previous installements (putting aside the third one, reasons are obvious if you have seen it), noticed trend and I'm following it now.
The only question is: will Iron Man 3 affect the audience as it apparently did with Star Trek Into Darkness? (Thanks, Perri!)
I think it won't. I think it will break $25k level per theater, and it will attack $100M total opening weekend.
Shots (Friday-Sunday):
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$ 97,37 mln -- the final weekend number of the movie (3658 theaters, $26,620 per theater)
$ 92,83 mln -- Mario Ludwinski, USBOPredictions2013 (3658 theaters, $25,377 per theater)
$ 89 mln -- Donald Shanahan, Examiner
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$ 87 mln -- Perri Nemiroff, Shockya
$ 86,4 mln -- Laremy Legel, RopeOfSilicon
$ 75 mln -- Damon Houx, ScreenCrave
Shots (Friday-Monday):
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$ 117,03 mln -- the final weekend number of the movie (3658 theaters, $31,995 per theater)
$ 110 mln -- C.S. Strowbridge, The-Numbers
$ 107 mln -- BoxOffice team
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$ 104 mln -- Bill Bonfanti, FilmGo (via HSX)
$ 102 mln -- HSX
$ 98 mln -- Sensei White Lotus, MovieCriticAssassins
$ 85 mln -- Gitesh Pandya, BoxOfficeGuru
Ray Subers, BoxOfficeMojo, didn't post his shots this weekend.
THERE IS NOT TIME TO LOOK FOR TYLENOL. JUST SHOOT THEM!
This one, The Hangover Part III, is a comedy movie. MPAA rating is R.
The first Hangover was a surprising hit. It was played nation-wide (1000+ theaters) for 11 weekends. It gathered $277M total run.
The second Hangover opened quicker, and faded quicker: just 6 weekends with national coverage. It also gathered less money total: $254M.
Again, going with the trend is easy.
Shots (Friday-Sunday):
$ 72 mln -- Donald Shanahan, Examiner
$ 70,51 mln -- Mario Ludwinski, USBOPredictions2013 (3555 theaters, $19,833 per theater)
$ 62,1 mln -- Laremy Legel, RopeOfSilicon
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$ 41,67 mln -- the final weekend number of the movie (3555 theaters, $11,722 per theater)
$ 40 mln -- Perri Nemiroff, Shockya
$ 38 mln -- Damon Houx, ScreenCrave
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Shots (Friday-Monday):
$ 79 mln -- Bill Bonfanti, FilmGo (via HSX)
$ 72 mln -- HSX
$ 68,5 mln -- BoxOffice team
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$ 50,27 mln -- the final weekend number of the movie (3555 theaters, $14,139 per theater)
$ 50 mln -- Gitesh Pandya, BoxOfficeGuru
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Shots (Thursday-Monday):
$ 85 mln -- C.S. Strowbridge, The-Numbers
$ 79 mln -- Sensei White Lotus, MovieCriticAssassins
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$ 62,05 mln -- the final weekend number of the movie (3555 theaters, $17,455 per theater)
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Ray Subers, BoxOfficeMojo, didn't post his shots this weekend.
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