SATURDAY UPDATE: Looks like 'official' theater counts were not final. Both movies went wider than projected, so I have updated my shots of them.
MONDAY UPDATE: We have official weekend numbers!
WAY TOO LONG AD FOR HIRING 40+ WORKERS IN MOUNTAIN VIEW, CALIFORNIA
This one, The Internship, is a comedy movie. MPAA rating is PG-13.
Vince Vaughn and Owen Wilson make great comic duo. Vaughn is the smarter one, more grounded in reality, more results oriented. Wilson is a free spirit, a bit naive, and social awkward. When they rush into turns of life together, they act different -- making it interesting to watch.
But these turns of life must also be interesting. We have to know them from our own lives and at the same time they must be bigger than lives of most of us. Getting broke and taking a job interview -- this is common experience. Looking for a job in the world's most technological company in the world -- that's really something.
Before I started writing this post, my rough shot was about $4000 per theater. Now I'm getting higher: $6100 per theater feels right to me.
It may seem too high, but in past years some strange PG-13 comedies got a money level like this in their opening weekends. 2010's Easy A got $6209 per theater, 2011's The Dilemma got $6060 per theater (Vaughn also starred there).
Of course, if Vaughn and Wilson could play characters of 20-something years of age, this movie could pull younger audience and gather much more dollars. Since they are both 40+, they can't be seen as role models for young IT geeks, craving a job in the most famous property of Mountain View, California.
Shots:
$ 24 mln -- Laremy Legel, RopeOfSilicon (2400 theaters, $10,000 per theater)
$ 20,53 mln -- Saturday-updated Mario Ludwinski, USBOPredictions2013 (3366 theaters, $6100 per theater)
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$ 18 mln -- C.S. Strowbridge, The-Numbers
$ 18 mln -- Perri Nemiroff, Shockya
$ 17,32 mln -- the final weekend number of the movie (3366 theaters, $5147 per theater)
$ 17 mln -- Gitesh Pandya, BoxOfficeGuru
$ 16,4 mln -- Ray Subers, BoxOfficeMojo
$ 16 mln -- Sensei White Lotus, MovieCriticAssassins
$ 15,6 mln -- Box Office team
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$ 15,5 mln -- Damon Houx, ScreenCrave
$ 14 mln -- Donald Shanahan, Examiner
ON POWER OF A CATCHY POSTER AND A WELL STRUCTURED TRAILER
This one, The Purge, is a thriller/suspense movie. MPAA rating is R.
I was walking down the street and saw a mother with 10-year old kid going out of a clothing shop. They went past an ad pole. Mother scanned the pole uncounsciously, and she abruptly stopped. Her face became pale. Second later kid realized he walked alone, got back to the mother and looked what she was staring at. 'Cool thing, isn't it, mother?', he asked. 'This is a poster of a movie that will be played in theaters next week. Can I go?'. 'Hell, no' was only to be heard. Rest of the response was stifled as the mother rushed ahead, mumbling about 'damn movies'.
They were looking at the poster of The Purge. The left one before you. This is a moving poster, it breaks everyday apathy, as it did broke for that mother.
The poster on the right is a bland horror-type one. It is not scary and it does not present The Purge as a wonderful entertainment.
And entertainment it is. The trailer is one of the best we got this year. I put it on the same level as trailers of Mama, Warm Bodies, and The Call. It shows an contrasting-therefore-interesting sketch of act one (America, A Nation Reborn, with 1% Unemployment Ratio), the powerful point of attack in the story (letting a fugitive go into the house) and a fantastic premonition of act two (the group of masked people wants the fugitive dead). How the family will be protecting themselves? Will they break their rules of not killing during the night of the Purge? How that will change their internal relationships? Will the fugitive die and who will kill him? These are story questions that lead to a fantastic entertainment for all who appreciate thriller and horror movies.
How many these fans will choose this movie during the opening weekend? I think $7000-8000 is very possible, and this is my shot for The Purge.
Shots:
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$ 34,06 mln -- the final weekend number of the movie (2536 theaters, $13,430 per theater)
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$ 24,5 mln -- Ray Subers, BoxOfficeMojo
$ 24 mln -- Sensei White Lotus, MovieCriticAssassins
$ 21 mln -- BoxOffice team
$ 19,66 mln -- Saturday-updated Mario Ludwinski, USBOPredictions2013 (2536 theaters, $7752 per theater)
$ 19 mln -- C.S. Strowbridge, The-Numbers
$ 19 mln -- Gitesh Pandya, BoxOfficeGuru
$ 18,5 mln -- Damon Houx, ScreenCrave
$ 15 mln -- Laremy Legel, RopeOfSilicon (3000 theaters, $5000 per theater)
$ 15 mln -- Perri Nemiroff, Shockya
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