This week we have two openings. Come on Wednesday for analyses of these movies' stories and my shots per theater.
MONDAY UPDATE: We have official weekend numbers!
WILL DC PUT A SLEEPLESS CURSE ON JOSS WHEDON?
This one, Man of Steel, is an action movie. MPAA rating is PG-13.
I totally get Superman's colors are like a national treasure. But really, someone should take the man to a wardrobe coach. Extreme edition.
While he is there, get him some personality coach.
Every hero's story starts with him or her being weak, vulnerable, afraid to take the path through that dark forest. Superman from the beginning had his options for weakness very limited. He can't be hurt in any way unless he swims in a green kryptonite's light. So if not physical damage can be inflicted upon him, writers can use emotional death only to create a sense of weakness. But weeping and whining hero is not someone we want to see on a screen for 120+ minutes. In the trailer we don't see the CSO (Chief Superman's Opponent), so there is no feeling of danger. This impression is very similar to one I got from Oblivion movie: impressive CGI, okay actors, no emotions. No real story. No reason to pay for it.
If this is a DC's attempt to put a sleepless curse on Joss Whedon, I imagine he will be snoring like a healthy thirty-year-old who was just fed by a natural 34DD cup.
I know, I know. This is still Superman, a national treasure. I have to take it into account when making my shot.
I think it can make a per theater number close to Star Trek Into Darkness' one: about $18,000-19,000. It may even break $20,000 level, but it will fade fast, due to poorer-than-expected reviews.
Shots:
$ 191 mln -- Donald Shanahan, Examiner
$ 139 mln -- Ray Subers, BoxOfficeMojo
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$ 117 mln -- Damon Houx, ScreenCrave
$ 116,62 mln -- the official weekend number of the movie (4207 theaters, $27,720 per theater)
$ 115 mln -- Box Office team
$ 108 mln -- Sensei White Lotus, MovieCriticAssassins
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$ 102 mln -- Laremy Legel, RopeOfSilicon (4250 theaters, $24,000 per theater)
$ 100 mln -- C.S. Strowbridge, The-Numbers
$ 100 mln -- Perri Nemiroff, Shockya
$ 84,14 per theater -- Mario Ludwinski, USBOPredictions2013 (4207 theaters, $20,000 per theater)
$ 84 mln -- Gitesh Pandya, BoxOfficeGuru
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THE PARTY DILEMMA a.k.a. THE THREE I WANT DEAD IN THE FIRST 30 MINUTES
This one, This Is the End, is a comedy movie. MPAA rating is R.
I love parties, conferences, and other events with lots of guests. When I walk past different people, I breathe freedom. I can talk to whoever I want. I can stop talking to whoever I want, anytime I feel bored or someone else just has caught my eye.
With this movie I feel my freedom barred. I enjoy characters of James Franco (the third face, counting from top left corner in a shape of question mark '?'), Seth Rogen (the fifth face), and Jonah Hill (the last face). I want them to talk more, to get more adventures, to experience more thrills at the end of the world. But when on screen appear characters of Jay Baruchel (the second face), Danny McBride (the starting face), and Craig Robinson (the fourth face), I want them to be crushed by a falling stone, or thrown into a fiery abyss, or whatever-but-please-God-let-it-happen-in-the-first-30-minutes.
So hence the dilemma: knowing I can't choose freely who I will spend time with, do I want to go to a party -- a movie -- like this? It has no big concept, characters don't know what to do, neither does audience. It may be fun for a while, but when heaven starts falling, so falls the story of this movie.
So my first shot for this movie was $5000-6000, depending how much star pulling have Franco, Rogen and Hill. But remember, it opens today, on Wednesday. By Friday all the big fans may get this movie scored, and on weekend they go see Man in Red Tight Knickers. I think it is possible, so I lower my shot to $4100 per theater.
Shots:
$ 27 mln -- Sensei White Lotus, MovieCriticAssassins
$ 25,2 mln -- Ray Subers, BoxOfficeMojo
$ 25 mln -- Box Office team
$ 24 mln -- Damon Houx, ScreenCrave
$ 22,9 mln -- Laremy Legel, RopeOfSilicon (3055 theaters, $7496 per theater)
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$ 22 mln -- Gitesh Pandya, BoxOfficeGuru
$ 20,72 mln -- the official weekend number of the movie (3055 theaters, $6782 per theater)
$ 20 mln -- C.S. Strowbridge, The-Numbers
$ 19 mln -- Donald Shanahan, Examiner
$ 19 mln -- Perri Nemiroff, Shockya
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$ 12,53 per theater -- Mario Ludwinski, USBOPredictions2013 (3055 theaters, $4100 per theater)
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