Tuesday, June 18, 2013

2013 06 21 – Monsters University, World War Z

This week we have two openings.

See you on Wednesday with story analyses of these movies and my shots per theater!

FRIDAY UPDATE: All shots are up!

MONDAY UPDATE: The final weekend numbers are up!





HOW MUCH ARE 6-YEAR-OLDS SCARED OF COLLEGE?

This one, Monsters University, is an adventure movie. MPAA rating is G.

The first Harry Potter book made lots of money, because it helped kids fight off fear of going to school. A magical place, full of surprises, mysteries, became a great adventure, even if the one and only mom couldn't share it.

This movie tries to do this for college, without checking if a G-rated audience is interested at all. Do you see a contradiction?

But do kids really need a logical explanation of a story background to go to see a G-rated movie?

Franchise machines are turning, producing toys, clothes, pen-boxes, lunch-boxes, towels, and many more. Billboards are showing two lead heroes, catching kids' attention. It is 12 weeks since parents let children go to a theater last time (it was The Croods). Definitely too long.

If it was a first movie in the franchise, I would go with a low shot of $10,000. But it is a second movie, so I will go higher: $16,500 looks allright to me. Even if the contradiction kids-college will lower the movie's score in review's sites to an abysmal level of Cars 2.

Shots:

$ 91,2 mln  --  Laremy Legel, RopeOfSilicon  (3800 theaters, $24,000 per theater)
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$ 82,43 mln  --  the final weekend number of the movie  (4004 theaters, $20,587 per theater)
$ 79 mln  --  C.S. Strowbridge, The-Numbers
$ 78 mln  --  Box Office team
$ 75,5 mln  --  Damon Houx, ScreenCrave
$ 75 mln  --  Gitesh Pandya, BoxOfficeGuru
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$ 74 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 73,9 mln  --  Ray Subers, BoxOfficeMojo
$ 72 mln  --  Donald Shanahan, Examiner
$ 70 mln  --  Perri Nemiroff, Shockya
$ 66,07 per theater  --  Mario Ludwinski, USBOPredictions2013  (4004 theaters, $16,500 per theater)

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SEXY BRAD VS. SEXY CRUISE

This one, World War Z, is an action movie. MPAA rating is PG-13.

Without long analysis I could write a number: $10,220 per theater. Is is close to the Oblivion's number, but a bit higher. Why? Because Brad is more sexy than Cruise. Leaving that aside, both movies are plagued by story cliches ('Let's find a cure for billiard of zombies!'), both lead actors that can't act, and both lead characters are emotional empty bottles. The family of Brad Pitt's character is only a wall plate of an abstract idea, since he leaves them to search for the cure probably at the end of story act one.

One thing has caught my eye: in the trailer I saw BP's character with a gun in hands. But there was no scene we saw him shooting a zombie. So is this a zombie movie without any true interaction with zombies? Now that is an interesting idea for making movies. We are already getting comedies without laughs, and Will Smith movies without Will Smith, so in a few years this trend may become legitimate in all genres. If you don't support such a way of doing movies, you should better not spend any dollar on this movie.

Shots:

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$ 66,41 mln  --  the final weekend number of the movie  (3607 theaters, $18,412 per theater)
$ 63 mln  --  Laremy Legel, RopeOfSilicon  (3500 theaters, $18,000 per theater)
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$ 55 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 50 mln  --  Perri Nemiroff, Shockya
$ 48 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 46,8 mln  --  Damon Houx, ScreenCrave
$ 46 mln  --  C.S. Strowbridge, The-Numbers
$ 46 mln  --  Ray Subers, BoxOfficeMojo
$ 45 mln  --  Box Office team
$ 36,79 per theater  --  Mario Ludwinski, USBOPredictions2013  (3607 theaters, $10,220 per theater)
$ 34 mln  --  Donald Shanahan, Examiner

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