Will Smith must be thanking all gods he can think of. His After Earth managed to slip safely, but the low final number of White House Down may be a signal that people stopped to flock to crap movies. Do they really? We'll see about that this weekend already.
See you on Wednesday, when I will post my shots per theater.
This week we have two openings.
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THE SECRET: KIDS CARE ABOUT COLORFUL CHARACTERS ONLY
This one, Despicable Me 2, is a comedy movie. MPAA rating is PG.
The more colorful character, the more kids go to see its adventures. They like yellow, and green, and blue, and red, flashing, and running, and laughing, and doing laughable stuff all over the screen. We have seen it in Cars, Pokemon, and other movies. It has something to do with brain growth, learning psychology, neurologic impulse consumption.
If this issue is addressed, you could put an office chair instead of lead big black-jacketed character and this movie would still be a hit. Because no one cares what the story is about: viewers just want more Minion-based jokes.
Three years ago, the first part, Despicable Me, earned $16,225 per theather and $56,40 mln at opening weekend. The sequel will earn more.
SHOTS:
$ 91,9 mln -- Laremy Legel, RopeOfSilicon (3997 theaters, $22,992 per theater)
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$ 90 mln -- C.S. Strowbridge, The-Numbers
$ 86,22 mln -- Mario Ludwinski, USBOPredictions2013 (3997 theaters, $21,572 per theater)
$ 83,52 mln -- the final weekend number of the movie (3997 theaters, $20,895 per theater)
$ 80 mln -- BoxOffice team
$ 80 mln -- Damon Houx, ScreenCrave
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$ 75 mln -- Gitesh Pandya, BoxOfficeGuru
$ 75 mln -- Perri Nemiroff, Shockya
$ 65 mln -- Sensei White Lotus, MovieCriticAssassins
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$ 143,07 mln -- the final Wed-Sun weekend number of the movie
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$ 85 mln -- Donald Shanahan, Examiner (this shot covers a long weekend of Wed-Sun)
Ray Subers, BoxOfficeMojo, didn't post his shot this weekend.
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FEMALE ON POSTER IS NOT OPTIONAL
OR
THE FIRST RULE OF COPY-PASTEING A BLOCKBUSTER
This one, The Lone Ranger, is a western movie. MPAA rating is PG-13.
It is easy to call this one as a clone of Pirates of the Caribbean. There is Johnny Depp in a flavorful sidekick character, there is the same screenwriting duo (Elliott & Rossio), the story looks typical (a young hero gets involved into adventure, and his lady too). But there is not a full clone, as two elements are obviously missing.
The first one is the hero's lady on poster. The love plot is required in this kind of adventure stories, because it gives the hero strong and sympathetic reason for viewers to follow. Revenge is nice, saving the city is noble, but getting someone to ride into the setting sun tops them both. Love gives hope for a fair future, for righting wrongs and going back to normal life. Heroes bent on a suicide from beginning to end rarely make big bucks on screen.
Also, without a lady to look after, after the half of movie the tension gas will run out. Blowings are ok, chases are fine, jokes are funny -- but without a girl it is just a physical exercise.
The second missing element is an adversary. If you look at posters above, on the Caribbean one there is Captain Barbossa on the right side. On The Lone Ranger's one we don't have any one of that sort. Even the trailer doesn't make it clear who wants to be defeated by heroes. That makes the story one level deeper physical exercise without greater purpose. Fun to watch, but easy on emotions.
So, I go with $14,000 per theater shot. After all, it is a summer season, a season when easy movies get easy money.
SHOTS:
$ 54,66 mln -- Mario Ludwinski, USBOPredictions2013 (3904 theaters, $14,000 per theater)
$ 45,9 mln -- Laremy Legel, RopeOfSilicon (3904 theaters, $11,757 per theater)
$ 34 mln -- Gitesh Pandya, BoxOfficeGuru
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$ 30 mln -- Perri Nemiroff, Shockya
$ 29,21 mln -- the final weekend number of the movie (3904 theaters, $7482 per theater)
$ 29 mln -- BoxOffice team
$ 28,5 mln -- Damon Houx, ScreenCrave
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$ 24 mln -- Sensei White Lotus, MovieCriticAssassins
$ 63 mln -- Donald Shanahan, Examiner (this shot covers a long weekend of Wed-Sun)
$ 60 mln -- C.S. Strowbridge, The-Numbers (this shot covers a long weekend of Wed-Sun)
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$ 48,71 mln -- the final Wed-Sun weekend number of the movie
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Ray Subers, BoxOfficeMojo, didn't post his shot this weekend.
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