MONDAY UPDATE: Official numbers!
FRIDAY UPDATE: All the shots!
WEDNESDAY UPDATE: My shots per theater!
This week we have two openings.
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A FAMILY MOVIE REVEALS SHOCKING SECRET!
WHY WILLIAM SADLER DROPPED 'N' IN HIS LAST NAME?
This one, Grown Ups 2, is a comedy movie. MPAA rating is PG-13.
Life amazes me. Every day millions of little things happen. Some of them trigger in us happiness, to some of them we react with sadness.
And there are curious little moments when happen a particular kind of things: one that creates a sense of irony.
Yesterday I was walking down the street. On the other side there was a guy in a wheelchair. He rode right through the street, nevermind cars or traffic lights.
I imagine a similar thing could happen to William Sadler. Because Adam Sandler got a big movie star, when he was auditing for a movie, he was always asked 'Are you two a family in any way?'. So he changed his name to avoid this irritating question. Adam Sandler continued collecting big checks, William Sadler continued going for auditions. People noticed he had changed his name. And they asked 'Are you two had some family quarrel? What happened?'.
I love ironic jokes.
I hate movies that pretend to be comedies, and in the end all they serve pissing moose jokes. If only it was a live moose, tamed and trained to piss on Adam Sandler (do you smell a family revenge of William Sadler, too?). But it was a mechanical moose with liquid that looked like piss. Sad. Not funny at all.
Three years ago, Grown Ups part one, gathered $11,462 per theater during the opening weekend. The second part will be lucky if it will get half of that number.
Shots:
$ 47 mln -- Box Office team
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$ 42 mln -- Sensei White Lotus, MovieCriticAssassins
$ 41,51 mln -- the official weekend number of the movie (3491 theaters, $11,890 per theater)
$ 39,5 mln -- Damon Houx, ScreenCrave
$ 38,8 mln -- Ray Subers, BoxOfficeMojo
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$ 37 mln -- C.S. Strowbridge, The-Numbers
$ 35,3 mln -- Laremy Legel, RopeOfSilicon
$ 33 mln -- Perri Nemiroff, Shockya
$ 32 mln -- Donald Shanahan, Examiner
$ 31 mln -- Gitesh Pandya, BoxOfficeGuru
$ 20,95 mln -- Mario Ludwinski, USBOPredictions2013 (3491 theaters, $6000 per theater)
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GUILLERMO DEL TORO'S FITNESS ROUTINE
This one, Pacific Rim, is an action movie. MPAA rating is PG-13.
I like Guillermo del Toro's name. It has a wonderful sound and structure. If a writer looked for a name of a wizard in his new book, the wizard powerful and always ready to make jokes, that name would be perfect.
But when comes to movies, Mr. Del Toro looks to me like a guy who makes a squat, and then decides he doesn't want to stand up. Instead, he makes ground beneath him to lower itself, so his legs stretch in process.
This routine looks like this in financial terms:
One (squat) -- make a hidden gem, that charms first people who watch it and builds word of mouth to get lots of people in next weekends.
Two (ground lowers itself) -- make a colorful trinket and lose money on it.
Repeat until someone finds out.
This year's Mama was definitely a hidden gem (not completely, since I shot it right). Pacific Rim is a trinket. I don't say a word about story, because anything less complicated than Neon Genesis Evangelion is trite. No, two things producers and writers' should spend their producing and thinking time are robots and monsters. And in this movie they are trite (robots) or unrecognizable (monsters). Transformers do it like it should be done.
If this movie was opening last week, I would go for $18,500 per theater opening. But we know now that people are tired with crap movies. So I lower my shot to $13,000, but won't be surprised if it will just crawl through $10,000 mark.
Shots:
$ 54 mln -- Donald Shanahan, Examiner
$ 52 mln -- Sensei White Lotus, MovieCriticAssassins
$ 46 mln -- Ray Subers, BoxOfficeMojo
$ 45 mln -- C.S. Strowbridge, The-Numbers
$ 42,58 mln -- Mario Ludwinski, USBOPredictions2013 (3275 theaters, $13,000 per theater)
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$ 41 mln -- Box Office team
$ 38 mln -- Gitesh Pandya, BoxOfficeGuru
$ 37,29 mln -- the official weekend number of the movie (3275 theaters, $11,385 per theater)
$ 35 mln -- Perri Nemiroff, Shockya
$ 34,3 mln -- Damon Houx, ScreenCrave
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$ 29,3 mln -- Laremy Legel, RopeOfSilicon
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