MONDAY UPDATE: Official weekend numbers!
FRIDAY UPDATE: All the shots!
THURSDAY UPDATE: My shots per theater!
This week we have four openings.
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A MOVIE WITHOUT ANY ENTHUSIASM, WHATEVER
This one, Red 2, is an action PG-13 movie.
I like The Expendables. The idea of getting a few rusted stars together and let them destroy something is a nice one. But here I don't feel this fun. Maybe Bruce Willis was a little tired when shooting it. It's fully understandable. When you Die Hard and get a Retaliation, it is hard to find amusement in avoiding CG flying card. Or spooning with John Malkovich.
The first movie of Red gathered $6686 per theater during the opening weekend. This time it will be just a little lower.
That's probably what the director said to Willis when doing 20th take on the spooning scene.
Shots:
$ 25 mln -- C.S. Strowbridge, The-Numbers
$ 25 mln -- Sensei White Lotus, MovieCriticAssassins
$ 24,7 mln -- Laremy Legel, RopeOfSilicon
$ 22 mln -- Gitesh Pandya, BoxOfficeGuru
$ 21,3 mln -- Damon Houx, ScreenCrave
$ 20,8 mln -- Ray Subers, BoxOfficeMojo
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$ 20 mln -- Donald Shanahan, Examiner
$ 19,5 mln -- Box Office team
$ 18,82 mln -- Mario Ludwinski, USBOPredictions2013 (3016 theaters, $ 6240 per theater)
$ 18,05 mln -- the official weekend number of the movie (3016 theaters, $ 5984 per theater)
$ 18 mln -- Perri Nemiroff, Shockya
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IT'SH A VEHRY SHTHRANGHE SHOUNDH KHOMING FHOM JHEFF'SH BHIDHGHESH'S MOUTSH
This one, R.I.P.D., is an action PG-13 movie.
This is the third movie this year, when bombing jokes fits perfectly. Hovewer, I used them twice already, and I'm not satisfied with the outcome. I decided to change my strategy.
I mean, really. It is a good movie. A level below from Men in Black, obviously, but still a good summer fun.
Everything is ruined by Jeff Bridges' voice. I can catch words and understand them, but here I have no clue what he is talking about.
This is why I can make a shot for foreign markets' number: it will be much higher than domestic. Why? Because other markets will screen this with local subtitles. This way the audience will know what words come from Jeff Bridges' character mouth.
I hope this movie will bomb.
I'm pretty sure that it will earn more than I shoot for, but I want to stand honest.
Shots:
$ 22,5 mln -- Laremy Legel, RopeOfSilicon
$ 15 mln -- Perri Nemiroff, Shockya
$ 13,97 mln -- Mario Ludwinski, USBOPredictions2013 (2852 theaters, $ 4900 per theater)
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$ 13 mln -- C.S. Strowbridge, The-Numbers
$ 13 mln -- Box Office team
$ 12,69 mln -- the official weekend number of the movie (2852 theaters, $4450 per theater)
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$ 11 mln -- Sensei White Lotus, MovieCriticAssassins
$ 10 mln -- Gitesh Pandya, BoxOfficeGuru
$ 8 mln -- Donald Shanahan, Examiner
$ 7,8 mln -- Ray Subers, BoxOfficeMojo
Damon Houx, ScreenCrave, wrote a few words about this movie, but didn't make a shot.
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SCREAMS, CHECKED. HAND SHOT, CHECKED. CROWS, CHECKED. GHOST... OR A REALLY BAD MAKE UP DAY, CHECKED
This one, The Conjuring, is a horror R movie.
Early screenings were packed and reactions were great. But early openings are for ultra fans. There is no room for a younger brother that wants sneak in. Or a cashier's error. Or a romantic evening of a couple of goths.
Regular people will see something misty, that doesn't tell anything about the story, or characters. If The Devil Inside was promoted in this way, it wouldn't earn $ 14,762 per theater on its first Fri-Sun weekend. This is definitely a good movie, but it has no chance in pulling a big audience. Genre gem, sure. Box office hit, no.
Shots:
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$ 41,85 mln -- the official weekend number of the movie (2903 theaters, $ 14,418 per theater)
$ 40 mln -- Perri Nemiroff, Shockya
$ 37,7 mln -- Ray Subers, BoxOfficeMojo
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$ 35 mln -- Sensei White Lotus, MovieCriticAssassins
$ 34 mln -- Box Office team
$ 31 mln -- Donald Shanahan, Examiner
$ 30 mln -- Damon Houx, ScreenCrave
$ 27 mln -- C.S. Strowbridge, The-Numbers
$ 26,5 mln -- Laremy Legel, RopeOfSilicon
$ 26 mln -- Gitesh Pandya, BoxOfficeGuru
$ 18,87 mln -- Mario Ludwinski, USBOPredictions2013 (2903 theaters, $ 6500 per theater)
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IT'SH A RHAYAHN RHEYNOLDHSH... SORRY... IT'S A SNAIL AT THE RACES
OR
WHY IT IS BAD TO MIX DADDY SPECIAL PILLS AND NITRO VAPORS
This one, Turbo, is an adventure PG movie.
There is the only thing I don't like about this movie. The hero is not wearing red.
He is great, he gets laughs, he is chasing his dreams, he fights, he wins.
But he is not red. He doesn't look like a winner, like a central character.
Obviously, he can't be red, if this movie is intended for kids (Daddy, what is red, slimy, and moves really fast? Don't answer!). He is yellow with blue. Nice, neutral colors. Not for winners, though.
I think this will not hurt numbers that much, but it won't cross Cars' numbers.
My shot per theater:
$ 55,19 mln -- Mario Ludwinski, USBOPredictions2013 (3806 theaters, $ 14,500 per theater)
$ 39 mln -- Donald Shanahan, Examiner
$ 30,2 mln -- Laremy Legel, RopeOfSilicon
$ 30 mln -- Perri Nemiroff, Shockya
$ 27,5 mln -- Damon Houx, ScreenCrave
$ 27 mln -- Gitesh Pandya, BoxOfficeGuru
$ 25,7 mln -- Ray Subers, BoxOfficeMojo
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$ 23 mln -- Sensei White Lotus, MovieCriticAssassins
$ 21,31 mln -- the official weekend number of the movie (3806 theaters, $ 5600 per theater)
$ 21 mln -- C.S. Strowbridge, The-Numbers
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$ 19 mln -- Box Office team
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