Thursday, August 8, 2013

2013 08 09 – Elysium, Percy Jackson: Sea of Monsters, Planes, We're the Millers

Last week was a crazy one. The Smurfs 2 went bad, 2 Guns went good within the genre but not as great as I thought. Well, I'm still learning how to make proper shots. Missing feels good.

This week we have four openings.

MONDAY:  Official weekend numbers!

FRIDAY:  All shots!

THURSDAY:  My shot per theater!

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WHAT IS THE ELYSIUM? THIS TIME, $ 9000 PER THEATER SHOT!

This one, Elysium, is an action R movie, from Sony.

I see that face of Matt Damon right up here. He's clearly thinking 'What am I doing here?'. I have just the same question. In the trailer he fights robots, there are some sword-wielding figures, some bearded war sergeants, and Jodie Foster who looks as confused as The Damon himself. The best thing is that Foster's character is clearly opposite to Damon's character. But there is not a single shot of them together in the trailer. It means that the whole story conflict is spoonfed to audience rather than played right in the script.

Without the weight of story conflict this movie feels exactly like Oblivion and World War Z: cheap shot at people's money. But unlike these two movies, Elysium is R-rated. Since $ 10,000 is the unenterable elysium itself for past two years, everybody involved in this one will be very pleased with $ 9000 per theater number.

I think they end up disappointed.

Shots:

$ 45,9 mln  --  Laremy Legel, RopeOfSilicon
$ 35,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 35 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 34,5 mln  --  Box Office team
$ 34,1 mln  --  Ray Subers, BoxOfficeMojo
$ 34 mln  --  C.S. Strowbridge, The-Numbers
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$ 32 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 30 mln  --  Perri Nemiroff, Shockya
$ 29,81 mln  --  the official weekend number of the movie  (3284 theaters, $ 9077 per theater)
$ 28,5 mln  --  Damon Houx, ScreenCrave
$ 27,59 mln  --  Mario Ludwinski, USBOPredictions2013  (3284 theaters, $ 8400 per theater)
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$ 25 mln  --  Gitesh Pandya, BoxOfficeGuru

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GROW UP, PERCY, YOU WILL NEVER BE A WIZARD

This one, Percy Jackson: Sea of Monsters, is an adventure PG movie, from Fox.

I watched the first movie of Percy Jackson's adventures and I liked it. Not as much as kissing girls, but it was fine. The trailer shows a new heroine, a daughter of Ares, the god of war. It starts an interesting tension in itself (war is typically not the best environment for a girl) and in the movie world: we see her standing against Percy in some competition. Good!

But beside it, we suffer heavy losses. There is no Sean Bean, no Melina Kanakaredes, no Rosario Dawson, no Uma Thurman, no Pierce Brosnan. No big stars -- ok, Nathan Fillion and Stanley Tucci stand as an exception. It also look that writers went the same way as three year ago: there is a danger, heroes sneak out of the demigods camp, they follow some kind of map. No stars to look for and a mindless copy of a story structure makes a feeling the movie is smaller than the first one. It is always a bad sign for box office.

Unless of course we talk about the next installment of Cube.

I need to point out I REALLY don't like Annabeth's hair. She looks uncomfortable and it makes me feel uncomfortable.

At first I went for $ 12,000 per theater number, but I watched the trailer second time and really felt the movie smaller. The first part opened with $ 9308 per theater. I think this one won't match it. Sorry, Percy, you're not a wizard.

Shots:

$ 26,37 mln  --  Mario Ludwinski, USBOPredictions2013  (3031 theaters, $ 8700 per theater)
$ 20 mln  --  Perri Nemiroff, Shockya
$ 19,5 mln  --  Box Office team
$ 19,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 19 mln  --  C.S. Strowbridge, The-Numbers
$ 18,9 mln  --  Ray Subers, BoxOfficeMojo
$ 18,2 mln  --  Laremy Legel, RopeOfSilicon
$ 18 mln  --  Damon Houx, ScreenCrave
$ 18 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 16 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 16 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
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$ 14,40 mln  --  the official weekend number of the movie  (3031 theaters, $ 4751 per theater)

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HOW MANY THEATER MANAGERS WANT MASS QUARRELS BETWEEN LITTLE BOYS AND THEIR FATHERS?

This one, Planes, is an adventure PG movie, from Disney.

The lack of a red-colored hero is passable (unlike in Turbo), because there is a greater sin producers of this movie have commited. They put something kids love on posters, but not in the movie.

I see that kind of dialogue:
KID: Dad, look, there is Rusty! Let's go see this movie!
DAD: But son, this is about planes, not cars.
KID: There is a logo of Cars above.
DAD: But it is about planes.
KID (starts crying): Daaaaaaaad...........

You see? I don't think this kind of emotional blackmail and manipulation should be involved in going to a cinema with kid. Producers clearly don't give a five about it, because this movie was intended to go straight-to-video in the first place. But look -- it is in theaters. And look, there is a family shouting at each other...

Shots:

$ 27,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 26 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 25,5 mln  --  Laremy Legel, RopeOfSilicon
$ 25 mln  --  C.S. Strowbridge, The-Numbers
$ 25 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
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$ 24 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 23,8 mln  --  Ray Subers, BoxOfficeMojo
$ 22,5 mln  --  Damon Houx, ScreenCrave
$ 22,23 mln  --  the official weekend number of the movie  (3702 theaters, $ 6005 per theater)
$ 22,21 mln  --  Mario Ludwinski, USBOPredictions2013  (3702 theaters, $ 6000 per theater)
$ 21 mln  --  Box Office team
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$ 12 mln  --  Perri Nemiroff, Shockya

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AUDIENCE  ====>  UNKNOWN

This one, We're the Millers, is a comedy R movie, from Warner Bros.

I don't find Jason Sudeikis funny. And Jen without Courteney and other Friends is also not that tasty.

But the comic premise is so good here. A fake family is a great start, but joining four different personalities (as described on the poster) makes it even better.

The only thing is target audience. Who should go see it?

Women? Not really.

Yesterday-I-had-my-21th kids? Not really.

Blokes? Not really.

Who is left on the table?

My point exactly.

But on the other hand: if you go, you will have great fun. Because this is a good comedy movie.

Shots:

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$ 26,42 mln  --  the official weekend number of the movie  (3260 theaters, $ 8104 per theater)
$ 25 mln  --  Perri Nemiroff, Shockya
$ 24,5 mln  --  Laremy Legel, RopeOfSilicon
$ 24 mln  --  Gitesh Pandya, BoxOfficeGuru
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$ 23 mln  --  C.S. Strowbridge, The-Numbers
$ 23 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 21,5 mln  --  Box Office team
$ 20 mln  --  Sensei White Lotus, MovieCriticAssassins
$ 19,7 mln  --  Damon Houx, ScreenCrave
$ 18,2 mln  --  Ray Subers, BoxOfficeMojo
$ 17,93 mln  --  Mario Ludwinski, USBOPredictions2013  (3260 theaters, $ 5500 per theater)
$ 15 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline

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