Tuesday, December 17, 2013

2013 12 20 – American Hustle, Anchorman 2: The Legend Continues, Inside Llewyn Davis, Saving Mr. Banks, Walking with Dinosaurs

Cold: that is the word to describe movie audience this December. The Hobbit 2 didn't get redemption from the 30 minutes dwarf eating scene, Madea's fans also hardened their hearts to an invitation bell for a Christmas meeting.

A word of wisdom: check twice the way you go bump. If I went down $ 2000 per theater with The Hobbit 2, instead of going up, I would nail it.

But this week that trickiness will go away, because people want be fooled. This holiday spirit of goodwill and the second wave of Oscar suckers' season will make quite significant the total weekend number for five wide openings.

Or... this is the last weekend before Christmas, so traffic at stores' parking lots will be enormous. I wonder will it hurt family movies only? I'd like not, because... and blood drips from my fingers as I type these words... two overrated movies look into quite nice openings.

This weekend we have five openings.

Yes, I do take into account Walking with Dinosaurs. Just see posters and you will know why!

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A SUBTLE IRONY OR AN HONEST WARNING? YOU DECIDE WHAT THE TITLE MEANS!

This one, American Hustle, is a comedy R movie, from Sony.

In a perfect world I see it bombs just like The Counselor did. Lot of stars. Media hype. Aaaaand big splatter on a concrete sidewalk.

In this world... drip, drip, drip... it's going to be as big as The Great Gatsby, one of the movies time forgot.

Shots:

$ 31,09 mln  --  Mario Ludwinski, USBOPredictions2013  (2507 theaters, $ 12,400 per theater)
$ 22 mln  --  Perri Nemiroff, Shockya
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$ 20 mln  --  Andy Burns, BiffBamPop
$ 19,11 mln  --  the official weekend number of the movie  (2507 theaters, $ 7621 per theater)
$ 19 mln  --  C.S. Strowbridge, The-Numbers
$ 19 mln  --  Box Office team
$ 18,8 mln  --  Laremy Legel, RopeOfSilicon
$ 18 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 18 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 17,9 mln  --  Damon Houx, ScreenCrave
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$ 17 mln  --  Sensei White Lotus, BreitBart
$ 16,6 mln  --  Ray Subers, BoxOfficeMojo
$ 16,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 16 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 12,8 mln  --  Edward Douglas, ComingSoon

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IF THEY PRODUCED IT AS A TWO-PARTER, THE SECOND ONE WOULD BE NAMED MOUSTACHE KILLS AGAIN

This one, Anchorman 2. The Legend Continues, is a comedy PG-13 movie, from Paramount.

I can appreciate this movie as a legitimate comedy. I don't enjoy the comic idea, since I haven't grown up in a world plagued by talk-show and news tv hosts. But I can easily understand a lot of people dig it.

PG-13 comedies year after year provide mediocre openings per theater. Rarely they get over $ 10,000 per theater. Anchorman 2 will achieve it, thanks to The Moustache, but the pillow will be small.

Shots:

$ 46 mln  --  Andy Burns, BiffBamPop
$ 45 mln  --  Box Office team
$ 40,4 mln  --  Laremy Legel, RopeOfSilicon
$ 40,1 mln  --  Ray Subers, BoxOfficeMojo
$ 40 mln  --  C.S. Strowbridge, The-Numbers
$ 40 mln  --  Perri Nemiroff, Shockya
$ 37,57 mln  --  Mario Ludwinski, USBOPredictions2013  (3507 theaters, $ 10,714 per theater)
$ 37,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 35 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 33,5 mln  --  Edward Douglas, ComingSoon
$ 33 mln  --  Damon Houx, ScreenCrave
$ 32 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 32 mln  --  Sensei White Lotus, BreitBart
$ 31 mln  --  SaberToothDragon, BoxOfficeFrontier
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$ 26,78 mln  --  the official weekend number of the movie  (3507 theaters, $ 7635 per theater)

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A DRAMA BEFORE CHRISTMAS -- DOES IT SELL LIKE HOT POTATOES?

This one, Inside Llewyn Davis, is a drama R movie, from CBS Films.

R dramas occupy the same war trench as PG-13 comedies. These are mediocre movies, in financial terms, that don't break into a mass media circuit. This movie lacks star names (especially it lacks Jennifer Lawrence), so I think most people who wanted to see it, they already did. I decided to go a little bigger, because the Coens haven't touch their cinematic eyes.

My shot per theater:

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$ 7518 per theater  --  Mario Ludwinski, USBOPredictions2013
$ 7307 per theater  --  the official weekend number per theater of the movie
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IT GOES IN 148 THEATERS ONLY, SO WON'T BE INCLUDED IN THIS WEEK'S SHOTS.

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A DRAMA BEFORE CHRISTMAS -- DOES IT SELL LIKE HOT POTATOES?

This one, Saving Mr. Banks, is a drama PG-13 movie, from Walt Disney.

The question stays the same as for Inside Llewyn Davis. The movie is totally different, more positive, warmer, more Christmassy. But as a lot of PG-13 dramas before, it lacks true audience. It's not a movie for kids, and this time of year parents are either busy with shopping and cooking, or they take kids to see dinosaurs. No easy money then.

Shots:

$ 14 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 14 mln  --  Andy Burns, BiffBamPop
$ 13 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 12,4 mln  --  Ray Subers, BoxOfficeMojo
$ 12 mln  --  C.S. Strowbridge, The-Numbers
$ 12 mln  --  Box Office team
$ 11,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 11 mln  --  Sensei White Lotus, BreitBart
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$ 9,9 mln  --  Laremy Legel, RopeOfSilicon
$ 9,7 mln  --  Edward Douglas, ComingSoon
$ 9,5 mln  --  Damon Houx, ScreenCrave
$ 9,35 mln  --  the official weekend number of the movie  (2110 theaters, $ 4429 per theater)
$ 9 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 8,86 mln  --  Mario Ludwinski, USBOPredictions2013  (2110 theaters, $ 4200 per theater)
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$ 8 mln  --  Perri Nemiroff, Shockya

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SMALL, BIG, LARGE, EFFIN' LARGE

This one, Walking with Dinosaurs, is an adventure PG movie, from Fox.

I can picture a dialogue between designers:
--  How much do we want to scare children?
--  It's about dinosaurs, but the hero is a really nice one. Let's all of them be small.
--  But the story needs some tension. One of them should be bigger than others.
--  Kids in Japan love large monsters. The teethy one should be like Godzilla. Tower the whole poster.
--  Since it's Japan, it need to pixellate his crotch with the sun.
--  And we have a winner here.

I can't stop laughing.

Shots:

$ 28,04 mln  --  Mario Ludwinski, USBOPredictions2013  (3231 theaters, $ 8679 per theater)
$ 17 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 12,8 mln  --  Laremy Legel, RopeOfSilicon
$ 11,8 mln  --  Ray Subers, BoxOfficeMojo
$ 10 mln  --  Perri Nemiroff, Shockya
$ 9 mln  --  C.S. Strowbridge, The-Numbers
$ 9 mln  --  Sensei White Lotus, BreitBart
$ 8,5 mln  --  Box Office team
$ 8,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 8 mln  --  Gitesh Pandya, BoxOfficeGuru
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$ 7,09 mln  --  the official weekend number of the movie  (3231 theaters, $ 2195 per theater)
$ 6,8 mln  --  Edward Douglas, ComingSoon

ThisIsNotMyName, BoxOfficePredictionsOnline, Damon Houx, ScreenCrave, Andy Burns, BiffBamPop, didn't shoot for this one.

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